Aspiration: Sheldon will be the community of choice for young familes in Northwest Iowa to live, work and play.

Brand Promise: Sheldon has always been a really nice place for families. Its wide, inviting neighborhood streets and many recreational facilities welcome children and families seeking a safe, peaceful and comfortable place to play, shop and call home. Its schools and recreational activities provide year-round and life-long learning opportunities for residents of all ages. And the community is set on a strong foundation in faith and family that holds family and community together in bad times, and celebrates family and community in good times.